Offline Publicizing
You can get so caught up in publicizing your Web site online that you forget about the more traditional channels of publicity, such as company publications, phone books, and newspaper ads, and traditional marketing methods, such as speaking engagements. (more…)
TIP:
If you are interested in creating a mailing list yourself, you can find out about the process at http://www.lsoft.com/manuals/1.8d/owner/owner.html. This page at the L-Soft site provides a manual for creating a mailing list with Listserv. (more…)
Creating a Mailing List
As described in Chapter 5, mailing lists are a voluntary form of bulk e-mailing that allow you to easily send out mail, such as a newsletter or an update, to a large number of people. Sending regular e-mails about your Web site (more…)
The site at http://www.webring.com is a good place to look if you are interested in joining a Web ring. Another method of establishing links to your site is to manually identify Web sites useful to your visitors with which you can exchange links. (more…)
2. Link Exchanges (con’t)
You can establish links to your site in the following three ways:
· Use a Link Exchange service that allows you to exchange links with other random sites. (more…)
